Whitepaper > Pre Flight Email Checklist - Page 12

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Has the Correct Day and Time been Chosen to Send the Campaign?

To send the message, marketers must choose a day and time that has generated the most responses from the specific target group in the past. If this data is unknown to them, they may ask the Webmaster to research website traffic as this will show them when the target audience is most active and available.

Marketers may want to split the campaign into two or three email sends in order to track the response times. While this requires more work on the front end for the email marketers, it will give them valuable information that will boost future email campaigns.

Following this pre-flight checklist prior to every email campaign will help marketers develop a foolproof business process that will greatly enhance their overall marketing strategies while increasing sales and customer satisfaction.

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First Name: Last Name: Email: Phone: Company Name: L_Submission_ResourceSource: Campaign: L_Submission_Newsletter: L_Submission_ResourceID: L_Submission_ResourceTitle: L_Submission_TrackingID: L_Submission_TrackingLabel: L_Submission_CampaignGroupID: L_Submission_CampaignGroup: L_Keyword: L_Source:

Listrak — Email Marketing

Has the Correct Day and Time been Chosen to Send the Campaign?