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Has the Message been Tested in Different Email Clients?

After completing the message and reviewing it for errors and deliverability issues, email marketers should test the email campaign in different email clients to ensure the integrity of the campaign.  This is accomplished easily as marketers only have to set up email accounts with AOL, Yahoo! Mail, Google Mail, MSN Hotmail, and Outlook, and then forward the message to the different accounts to see how the message appears through the different email services.

Even if the message looks perfect in one email client, it could be missing graphics or look sloppy due to the way the message was rendered in the recipient’s inbox.  If this happens, it will damage the perception that recipient has of the sender’s company.  The only way to know for sure how the message will look is to test it through different email services.