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Challenge 6: Fear of Change

The final road block isn't as common as the others. But for those of you who are afraid to try new things because you are unsure of the outcome, it can be debilitating. However, if you fail to keep up with new technology you'll fall behind your competitors and your business will suffer.

To overcome the fear of change, it is helpful to include other members of your team in the decision making process to get their input. Once you come to a conclusion, it's okay to build in a contingency plan to change directions if the results aren't what you expected. The fear of change should never prevent you from making a sound business decision and it's important to remember that it's better to try something than to do nothing.

Here are some things you can do to overcome your fear of change:

• Identify the benefits - A quick session where you list out the pros and cons of the new processes will help you identify the benefits of making the change. Once it's on paper, it will be easier to see its importance and value.
• Focus on your goals - Instead of focusing on the negative aspects of getting out of your comfort zone, focus on your goals and all of the positive things that will come out of the new processes.
• Include others in the process - Find someone who has already implemented the new features or processes and ask them about it. That way, you'll know what to expect.
• Create a plan and stick to it - Having a well-thought out plan to guide you through each step of the process and it will help eliminate stress.
• Measure the results - After the new processes are set in motion, it is critical that you measure the results to see if it works. If not doesn't meet your expectations you can revisit your strategy and make tweaks to your plans, or you can scrap it all together.

Listrak's experts are here to help you through all six steps outlined above. Contact us today to learn more.