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Don't Set-it-and-Forget-It

Savvy marketers are finding more strategic ways to automate drip campaigns and closed loop marketing campaigns to cultivate and nurture leads throughout the sales cycle. However, anytime a campaign is automated, it is in danger of being forgotten. Many marketers mistakenly take the old adage set-it-and-forget-it literally. Every subscriber is different and wants to be treated like an individual. That simply cannot happen if you set up a series of automated messages and then forget about them. Email is much more flexible than traditional marketing channels - you can update campaigns in minutes as needed. Email also provides more data than any other channel, and the data is available within 24 hours of deployment. There is no reason to forget about your campaigns - you should constantly look at your data and tweak your campaigns for optimal performance.

It is really easy to set up automated messages and then let them run unattended in the background, but as you build your automated drip campaigns and closed loop marketing messages be sure to include periodic email updates so your emails remain fresh and relevant.

If you need help creating drip campaigns or closed loop marketing campaigns, contact Listrak. Our professional services and creative services teams will help you with every step of your campaigns. From content and design to automated, dynamically-driven campaigns, to email deliverability, we're here to help.