• home
• resources
• whitepapers
• maximize email campaign success

Benefits of Split Tests

Split testing is important for a number of reasons. It gives you:

• Proof of what works in your campaigns and what doesn't. For example, you can test to see if your open rates are higher when you personalize the subject line with the recipient's names.
• The ability to improve your email campaigns prior to deploying them to your entire list. Your campaigns will be more relevant to your audience and you will have higher open, read, click-through, and conversion rates.
• Up-to-date customer data on your test group that can be used to make accurate predictions and sales projections.
• Knowledge regarding your subscribers' online habits, such as the day and time they read your messages, which might not be as apparent with regular email sends.
• Confirmation that different segments of your list need to addressed differently. For example, when you are trying to re-engage inactive subscribers, your tone and messaging should differ from the emails you send to your most active subscribers.
• Even more profiling data that can be used to further segment and target your audience.