Whitepaper > Email Marketing Mistakes - Page 21

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Mistake #20 – Not Using an ESP

Which brings us to the final mistake - trying to do all of this on your own and not using an email service provider. As stated earlier, sending email is easy but engaging subscribers through highly targeted and relevant email campaigns is tricky. If you're not relying on expert advice and getting guidance from an ESP, you're at a severe disadvantage.

Listrak's experts live and breathe email marketing. We're at the forefront of the movement to fix the scourge of email - spam, phishing, and fraud. We produce innovative email technology and we're making it affordable for businesses of all sizes. We offer both self-managed accounts and full service solutions and we surround our email platform with individualized strategy sessions and campaign management to ensure you get the most out of each email you send.

Visit www.listrak.com or contact us at 877.362.4556 to learn how we can take your email strategy to the next level.

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Listrak — Email Marketing

Mistake #20 – Not Using an ESP