Mistake #18 – Treating Email Like a Seperate Channel Instead of an Integrated Piece of Your Marketing Brand
Email, social, and search marketing are often looked at as separate tactics instead of part of the integrated marketing strategy; which is absurd because email and search are the best performing channels and social marketing allows you to engage with your customers and their entire networks!
Email should not only enhance your other marketing efforts, it should be at the forefront as it is the most direct link to your customers. It's your best communication tool, and, when used correctly, it can be your best selling tool as well.
This holiday season you should build your list acquisition strategy across every customer touch-point - from your in-store cash wrap to your online customer support - including events, ads, website, social networks, direct mail pieces, etc. If you're not asking your customers to sign up for your emails every chance you get, you're missing the opportunity to build long-term relationships with them.
Sample 18 - integrated email strategy
First Name:
Last Name:
Email:
Phone:
Company Name:
L_Submission_ResourceSource:
Campaign:
L_Submission_Newsletter:
L_Submission_ResourceID:
L_Submission_ResourceTitle:
L_Submission_TrackingID:
L_Submission_TrackingLabel:
L_Submission_CampaignGroupID:
L_Submission_CampaignGroup:
L_Keyword:
L_Source: