Step Two: Define Strategy and Audience
Now that you have an email marketing solution, what do you want to do with it? What type of email campaigns do you want to send? What is the purpose of your message? Who is your target audience? How will you reach that audience to gain subscribers? Defining what you want to do with your email marketing solution will help you set up for success.
Email marketing allows you to send any type of information via email to your customers at any time. People are used to using email as an informal communications tool, but in order be successful with email marketing, you must run the campaigns as detailed and methodical as you would a print ad campaign.
To begin, make a list of the type of corporate information you want to communicate to your customers. Next, organize the information and set a schedule. For example, you might want to offer a monthly newsletter that contains corporate information, such as case studies, white papers, press releases, and product feature updates. You might also want to let your customers know when special promotions are offered and new products are available, but these emails might only go out on a quarterly basis.
Another thing to consider is the format of your email campaigns. Will you send HTML or text only emails? Will you give your subscribers a choice of their preferred method during the subscription process? Knowing all of this in advance will help you target subscribers and set realistic goals for your campaigns.
First Name:
Last Name:
Email:
Phone:
Company Name:
L_Submission_ResourceSource:
Campaign:
L_Submission_Newsletter:
L_Submission_ResourceID:
L_Submission_ResourceTitle:
L_Submission_TrackingID:
L_Submission_TrackingLabel:
L_Submission_CampaignGroupID:
L_Submission_CampaignGroup:
L_Keyword:
L_Source: