The Pros Outweigh the Cons
Using dynamic content to create email campaigns is more complicated and time consuming than simply writing a generic email message and sending it to every subscriber on your list. The complexities of collecting the profile data, defining the business rules, designing a number of graphics, writing several versions of each email campaign, and then inserting the correct code for each level of personalization is difficult to manage at first. Plus, the production process can be confusing at first as the content is separate from the design templates, which makes proofreading and approving the text difficult since it is taken out of context.
However, dynamic content is well worth it as it provides benefits that greatly outweigh those found in regular email campaigns. Because each email campaign is personalized to ensure information, offers, and calls-to-action are relevant for the individual subscriber, you give your subscribers a clear message that your company cares about their needs. And, because these dynamically generated emails are much more engaging, they are opened faster and more frequently, and there is a much higher chance that the recipient will convert.
Dynamic content allows you to:
- Build a stronger, more intimate relationship with customers and prospects
- Streamline customer service activities
- Reduce response time
- Enhance click-through and conversion rates
- Increase revenue, lead generation, loyalty, and customer retention
- Improve customer trust through personal recognition
The benefits and capabilities of targeted, highly personalized email communications using dynamic content are hard to ignore. The technology is available. The revenue gain is immense. Dynamic content can help any company connect with their audience like never before.
Dynamic content allows marketers to send fewer emails to their subscribers, but because each message is highly-tailored and relevant, the long-term payback is undeniable. Contact Listrak's experts today to learn more.