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Using Email Marketing To Drive Traffic to your Website

By Megan Ouellet, Director of Marketing
April 9, 2007

Chances are, no matter how much traffic is visiting your website daily, you would like to see more.  More companies are embracing search engine marketing and search engine optimization than ever before.  According to the report “The State of Search Engine Marketing 2006”, paid search campaigns in North America reached $9.5 billion, with 86 percent of that supporting pay-per-click ads.  Organic search engine optimization reached the $1 billion level.  The study also found that 75 percent of marketers prefer SEO to paid search ads as they prefer to generate sales from campaigns rather than rely on brand awareness.

SEO is a vast endeavor comprised of posting keyword-rich content such as press releases, articles, and case studies, building reciprocal links, developing blogs and podcasts, and sending targeted emails to subscribers.  Listrak, an award winning provider of email marketing, has identified some core email marketing strategies that campaign managers may use to generate strong click-through rates, conversion, and ROI.