End Notes
End Notes
i Kelly’s Running Warehouse is the web's leading online running specialty shop. Read the full case study “Off to a Running Start: Kelly’s Running Warehouse Increases Subscriber Responses to 72% with Automated Welcome Messages” here.
ii Listrak’s whitepaper “Maximize Email Campaign Success: 15 Must-Try Split Tests” discusses how to perform A/B split tests and provides examples of test campaigns you can quickly and easily try out before deploying your messages to your entire list. Using Listrak's split testing feature, you will increase the results of your email marketing campaigns.
iii Listrak’s whitepaper “Use Triggered Email Messages to Engage Customers and Keep Them: Profiling, Relevancy, and Timing Deliver One-to-One Marketing” explains what event triggered messaging is and provides examples of how organizations can automate specific campaigns to increase the relevancy of their messages.
iv Email Marketing with Listrak blog “Whatever Happened to Hello” by Karen Nuss discusses welcome messages from offline point of sales.
v hmv.com offers a three–part welcome series. The first message provides account information, contact information, and registration confirmation and it is deployed immediately upon subscription. The second message, sent two days later, provides a tour of how to navigate through its website. The third message, sent two days after the second message, provides useful tips on the site, return policy, member benefits, etc.
vi Email Marketing Today podcast with Herschell Gordon Lewis, author of “Effective Email Marketing” and “Internet Marketing: Tips, Tricks, and Tactics,” discusses what works and what doesn’t for eCommerce subject lines.
vii Listrak’s whitepaper “221 Email Marketing Do’s and Don’ts: Best Practices Reference Guide” offers tips on email branding.
viii Listrak’s whitepaper “New CAN-SPAM Rules for 2008” provides the latest CAN-SPAM regulations.
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