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    End Notes

    [i] Forrester Research “U.S. Online Retail Forecast 2009 to 2014

    [ii] Internet Marketing, Inc. “Behavioral Retargeting

    [iii] Jim Novo is an interactive customer retention, defection, and loyalty expert who has perfected the discount ladder to maximize profitability.  Learn more at http://www.jimnovo.com/ or download Listrak’s Email Marketing Today podcast Episode 42.

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