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Do
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Remove any distribution email addresses from your lists, such as webmaster@company.com.
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Do
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Remove any email addresses with the word “spam” in them.
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Do
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Use list hygiene to correct any misspelled, invalid email addresses that bounced, such as bob@alo.com or steve@gmailcom.
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Caution
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Use a list appending and ECOA service to keep your email lists up-to-date.
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Do
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De-dupe your lists to ensure subscribers only receive one copy of your email messages.
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Do
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Pay attention to your message bounce reasons and handle accordingly .
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Do
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Remove subscribers who generate an invalid hard bounce immediately.
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Do
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Monitor subscribers who generate a soft bounce to see if messages are delivered within a few attempts – if not, remove them from your lists so you don’t damage your reputation.
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Do
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Monitor feedback loops and remove any subscribers who reported your message as spam.
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Do
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If former complainers try to resubscribe to your list, use the double opt-in method to reconfirm their subscriptions – if they complain again, ban them from your lists.
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Do
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Ensure your lists do not contain spam traps or honeypots by removing inactive subscribers.
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Caution
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Rely on subscribers to update their profiles in your preference center as the information might not be complete, accurate, or up-to-date.
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Do
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Use dynamic profiling to capture user data, such as product interests, time emails are being read, etc.
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Don’t
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Use separate lists for each segment of your audience.
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Do
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Keep one master list and use dynamic content to segment your audience and send targeted, relevant messages to each individual subscriber
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Do
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Use an email marketing solution that is integrated with web analytics to capture the data that occurs after the click.
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Do
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Monitor your lists and measure list fatigue.
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Do
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Reach out to your inactive subscribers with special offers to try to re-engage them.
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Do
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If you cannot re-engage inactive subscribers, ask them to reconfirm their subscription before it expires.
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Do
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If you still do not hear from the inactive subscribers, either remove them from your lists completely, or segment that group out so they no longer receive your emails.
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Do
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Give your subscribers an easy way to opt-out of your email list.
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Do
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If you have multiple lists, use a global suppression list to ensure you do not continue to mail to recipients if they opted-out of one list but belong to another.
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|
Do
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Monitor the subscribers who have opted-out of your lists so you can notice any trends, such as subscription source, domain, topic, or time email was sent.
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Do
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Analyze list by domain to catch any issues.
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Do
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Partner with Listrak as our experts will help you manage your lists for maximum exposure, retention, and response.
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