Do

Include the unsubscribe link at the top of the email.

Caution

Bury the unsubscribe link in the email’s footer where it can easily be missed – if the recipients can’t opt out quickly and easily they’ll report the message as spam instead.

Do

Implement a single click unsubscribe process.

Do

Include a way for subscribers to opt-in to your lists again in case they unsubscribed accidently or changed their minds.

Do

Set up a valid email address subscribers can reply to in order to unsubscribe from your lists and monitor it closely.

Do

Remove unsubscribers from your lists no later than 10 days; or better yet, immediately.

Do

Remember that your opt-out mechanism must be able to process requests for at least 30 days after the message was deployed.

Do

Always use a suppression list to monitor unsubscribes.

Do

Work with Listrak’s email marketing experts for help  managing your opt-out process.