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Bridging Email and Social Media to Stand Out From the eTailing Crowd

September 21, 2010 1:00 PM ET

Special Guest: Paul Gillin

In the crowded and competitive online retail market, success is all about defining a unique position in the minds of your customers. Price and selection are commodities; these days customers must want to do business with you. That means your culture and your people are your greatest asset.

Social media tools present new opportunities to stand out from the crowd. Wouldn't you like to have the email the customers actually look forward to receiving? You can enjoy that privileged position when you unleash the creative voices in your organization, involve your customers in the conversation and spread the good word through email marketing. These days, culture and service drive sales. The key is to find your voice and amplify through all the channels you can.

Join Listrak in welcoming Paul Gillin back to its webinar series as he looks at how successful retailers are using the new tools of online publishing to reinvent customer relationships.

This webinar will be recorded and will be available On Demand in our online resource center.  Login credentials will be emailed to you upon registration.

Bio
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, January, 2011). Paul is a veteran technology journalist who has more than 25 years of editorial leadership experience. His website is www.gillin.com and he blogs at www.paulgillin.com

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