The Science of Shopping: Cross-Channel Convergence
Download Presentation PDF
It's fashionable in the world of e-commerce to talk about the Convergence, or the meeting, of mobile technology, the Internet, and bricks-and-mortar retailing. The accelerant of this ever-evolving shopping landscape is another kind of convergence, spelt with a small 'c': the convergence of economic factors, which are putting our patterns of 21st century consumption under extreme fiscal pressure.
Rising costs and limited resources have many Americans facing the prospect of downward mobility. We are confronting the clear reality that we have to get more from the resources we have. Using technology as the resource to face that reality is both obvious and natural.
We are learning about viral marketing from social networking and cultures like Japan and Korea where technological adaptation is actually ahead of our North American market. For many consumer product companies, especially in fashion and those focused on Generation X&Y, the mobile device is as much a part of Maslow’s hierarchy of needs as warmth and food.
Listrak welcomed Paco Underhill, author of "Why We Buy: The Science of Shopping", to its ongoing webinar series. Watch this webinar on demand to learn how you can:
- Align your marketing initiatives with the new shopping landscape
- Implement social media and mobile strategies to reach your audience
- Achieve your revenue goals in today’s difficult economic climate
About Paco Underhill
Paco Underhill is the founder and Managing Director of Envirosell, a New York based research and consulting firm with offices around the world. He has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. He helps companies understand what motivates the behaviors of today’s consumer.
Return to Webinar Listing >