Social Media Metrics
Social Media is a new channel to gain customer awareness. As companies begin tracking reach and frequency the opportunity exists to engage in sentiment analysis, revenue attribution and business strategy guidance. The ability to correlate social media behavior and brand attitude to online behavior and revenue event outcomes opens the door to predictive business strategy analysis. The prospect of elevating social media from brand bellwether to business roadmap gives progressive companies a significant competitive edge.
Watch this webinar on demand to:
- Learn how social media metrics can be used for more than a brand attitude gauge
- Understand how to capture and trend stated opinions and correlate them to business outcomes
- Take a look at the future of linking opinion and outcomes as a leading indicator to guide
About Jim Sterne
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the Founding President and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org. Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.
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