Secrets of Social Media Marketing
Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, cost–effectiveness, and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it's impossible to keep track of all the options. The good news is that you don't have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools and building customer affinity. Stay focused and you'll be fine. Best practices are already emerging.
This webinar continues to be our most popular! Paul Gillin, author of Secrets of Social Media Marketing, outlined tips from early innovators, covering everything from technology selection to results tracking to ROI.
About Paul Gillin
Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.
Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.
His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. His next book, Secrets of Social Media Marketing, will be published in the fall of 2008.
In addition to his consulting and speaking, Paul writes columns for BtoB and Deliver magazines and online for Ziff-Davis Enterprise. His work has appeared in scores of publications, including The New York Times, Advertising Age and the San Jose Mercury News. His website is www.gillin.com. He also writes the popular Newspaper Death Watch blog, as well as his own blog: paulgillin.com.
Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.
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