Avoiding the Seven Deadly Sins of Landing Page Design
Are you turning away your website visitors?
You already know how clear calls-to-action in your email campaigns can greatly increase your conversion rates. However, if your landing pages are confusing or complicated, you'll lose your audience. Watch this webinar featuring Tim Ash as he discusses the importance of landing pages and what you can do to close the loop between click and conversion.
Instead of guessing at your website visitor's needs, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves, and put more money in your pocket. Learn how to quickly diagnose potential conversion problems, test, and uncover better performing versions of your landing page. These tips can increase the conversion rate of most landing pages by double digit percentages.
About Tim Ash
Tim Ash is the President & CEO of SiteTuners.com, a firm that offers consulting, full-service flat-fee guaranteed-performance tests, and advanced software tools for landing page optimization. During his 14 year involvement with the Internet, Tim has worked with Verizon Wireless, American Express, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, and Coach to develop successful Internet initiatives. He is a highly-regarded speaker and workshop leader at conferences including Search Engine Strategies, Affiliate Summit, eMetrics, PPC Summit, and Internet World. Tim is a contributing columnist to several publications including SearchEngineWatch, Website Magazine, DM News, Visibility Magazine, and Electronic Retailer Online Strategies magazine. He received his B.S. from UC San Diego "with highest distinction". He also completed his M.S. during his PhD. studies in computer science at UCSD, specializing in Neural Networks and Artificial Intelligence. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com.
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