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Inactive Subscribers - Re-Engage or Remove Webinar

Marketers are responsible for getting their messages out to the masses, so the idea of voluntarily removing subscribers from email lists might seem counterintuitive.  However, savvy email marketers know that it's not the quantity of names on the list that matter, it's the quality that counts.

Listrak's Matt Elliott and Brent Shroyer discussed the risk and reward of removing inactive subscribers from your lists.  They covered:

• The common causes of list fatigue and what you can and can't prevent
• How to identify the inactive subscribers on your list
• Successful ways to re-engage your inactive subscribers
• When and how inactive subscribers should be removed from your lists

 

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