Best Practices for Proving Marketing's Value
The pressure on marketing to show its impact on the business, demonstrate accountability and communicate its value isn’t going away. Marketers have embarked on the journey of measuring marketing effectiveness, efficiency and contribution.
In this webinar, Laura Patterson, President of VisionEdge Marketing, presented four best practices best-in-class marketers have adopted to become a performance-driven organization and steps any company can take to continue to make the journey successful.
About Laura Patterson
Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups. In 1999 she co-founded VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations.
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