The Impact of New Media on Effective Direct Response Copywriting
Words are our weapons. Too many copywriters inadvertently shoot themselves in the foot by misusing or misaiming their word-weapons. This webinar is a short and dynamic refresher loaded with principles and examples email marketing professionals can start using profitably this very afternoon.
Matt Elliott co-hosts this exciting, informative webinar with special guest Herschell Gordon Lewis. Mr. Lewis, a member of the Direct Marketing Association’s Hall of Fame, has written over 30 books, including Effective Email Marketing, On the Art of Writing Copy, and Big Profits from Small Budget Advertising. He is arguably the best-known direct response writer and consultant in the United States.
Watch this webinar to learn the importance of choosing your words wisely in order to convey relevant and urgent messages to your audience. You will also learn how to modify your messages based on the forum – email, social networking, blogs, webcasts, SMS, etc., in order to communicate effectively and get the most bang for the buck.
About Herschell Gordon Lewis
Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States.
Mr. Lewis's background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. His thirtieth book is Hot Appeals or Burnt Offerings, an exploration of effective fund raising methods. His thirty-first is Creative Rules for the 21st Century.
Mr. Lewis's other recent books include the wry Asinine Advertising and Marketing Mayhem, published by Racom Books (Racom also is the publisher of a new edition of Open Me Now and the third edition of On the Art of Writing Copy); and Effective E-Mail Marketing, published by the American Management Association.
Among his previous books are Copywriting Secrets and Tactics (Dartnell); Direct Marketing Strategies and Tactics (Dartnell); Big Profits from Small Budget Advertising (Dartnell); Direct Mail Copy That Sells (Prentice-Hall); More Than You Ever Wanted to Know About Mail Order Advertising (Prentice-Hall); How to Make Your Advertising Twice as Effective at Half the Cost (Bonus Books); Sales Letters That Sizzle (National Textbook Company); Silver Linings Selling to the Expanding Mature Market (Bonus Books); The Businessman's Guide to Advertising and Sales Promotion (McGraw-Hill); How to Write Powerful Fund Raising Letters (Pluribus Press); How to Write Powerful Catalog Copy (Bonus Books); and How to Handle Your Own Public Relations (Nelson-Hall). He is the co-author of Symbol of America: Norman Rockwell. With his wife Margo he authored Everybody's Guide to Plate Collecting.
Other books are The Complete Advertising and Marketing Handbook (Bonus Books); Selling on the Net, co-authored with Robert Lewis, published by National Textbook Company; The World's Greatest Direct Mail Sales Letters (National Textbook Company), co-edited with Carol Nelson; Cybertalk That Sells, co-authored with Jamie Murphy (NTC); The Advertising Age Handbook of Advertising, co-authored with Carol Nelson (NTC Contemporary Books);and Catalog Copy That Sizzles (NTC). Together with Ian Kennedy and Jerry Reitman, Mr. Lewis is producer of the video, "100 of the Greatest Direct Response Television Commercials."
For 200 consecutive issues Mr. Lewis wrote the monthly feature "Creative Strategies" for Direct Marketing Magazine. He currently writes "Curmudgeon-at-Large" for Direct, "Burnt Offerings" for The NonProfit Times, "Solutions at Work" for The Greentree Gazette, and is the copy columnist for Multichannel Merchant (formerly Catalog Age). He also writes "Copy Class" for the UK publication Direct Marketing International, and catalog critiques for the UK publication Catalogue & eBusiness.
For years Mr. Lewis conducted the copy workshop at the International Direct Marketing Symposium, Montreux, Switzerland, and he has appeared frequently at the Pan-Pacific Symposium in Sydney, Australia.
He also has addressed national Direct Marketing Associations in countries such as England, France, the U.K., Spain, New Zealand, Norway, Denmark, Sweden, Switzerland, Brazil, Singapore, and South Africa ... and has been engaged to present copywriting seminars in many countries, including Austria, Mexico, Holland, Belgium, Germany, Hong Kong, Indonesia, and Dubai. He is frequently called on to speak at meetings of the Direct Marketing Association, in the United States, and has been named to the Direct Marketing Association Hall of Fame.
Mr. Lewis is a resident of Pompano Beach, Florida. He is a tennis player and scuba diver.
Return to Webinar Listing >