Five Ways to Improve Your Inbox Placement And Revenue
Nearly 20% of permission-based email never reaches the inbox. That means one out of every five messages doesn't get seen and can't earn a response. Ouch!
The only way to keep filtering to a minimum is to manage and optimize your sender reputation, which is used by ISPs like Yahoo!, Gmail, and AOL, as well as corporate system administrators to decide whether to filter your campaigns. The good news is that all the factors which go into it are under your control.
Watch this webinar hosted by Stephanie Miller from Return Path to learn the elements that make up your sender reputation and how to control and manage them. You'll also find out how to bypass some of the filters and be rewarded if your reputation is good. Plus, get some free tools that help you manage reputation and calculate the ROI of improved inbox placement.
About Stephanie Miller
Stephanie Miller is known as a customer advocate helping email marketers improve performance and inbox deliverability by creating amazing subscriber experiences. She is the Vice President of Market Development for Return Path, the email performance company where she educates email marketers on response and deliverability best practices. She is a frequent speaker and writer on digital marketing.
Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley.
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