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Welcome messaging is one of your most important email campaigns because it provides the opportunity to individually engage subscribers when they’re most interested, and provides the opportunity to build brand loyalty, validate and profile subscribers, and ultimately generate revenue. While a single welcome message is beneficial, a welcome series is a more effective strategy to continually engage subscribers.
A Welcome Series could be as simple or as complex as your brand requires. A multi-touch campaign incorporating dynamic content based on behavior and preferences over an extended period of time can greatly increase engagement levels and the ROI of your email marketing.
Elements of the Welcome Series
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