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Transactional messages have significantly higher open, read and conversion rates than other emails because it's in response to a customer initiated action that is service focused instead of sale focused. A transactional email could be the first email you ever send to a customer, such as an order confirmation or welcome message. Our transactional solution helps you capitalize on this service opportunity to provide relevant marketing to the subscriber. While the focus of your message must be information on the transaction, it’s an excellent opportunity to:
Our transactional solutions are designed to further engage your audience. Using our behaviorally triggered messaging Platform, emails are deployed immediately upon events taking place to reach the subscriber when they’re most engaged. But just because it’s automatically set doesn’t mean we don’t optimize; we continuously monitor results to optimize effectiveness of timing, content, and creative.
Elements of Transactional Solutions:
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