Drive Engagement and Revenue through Social Campaigns
Your customers interact online. Retailers know they have to be part of the conversation in communities like Facebook, Twitter and Pinterest, but have struggled to figure out how those social interactions impact revenue, because customers don’t shop on social networks.
However, when combined with email - the undisputed highest performing marketing channel - social campaigns not only increase engagement and reach, but revenue as well. We offer a number of tested, strategic applications to enhance your social efforts to build customer loyalty and lasting relationships, which, in turn, increase sales and customer lifetime value.
Lead Generation through Twitter and Facebook
Our integration with Facebook and Twitter Lead Generation Cards gives you the ability to acquire highly qualified leads directly through your social networks. The customers that interact with you in these channels are typically your most engaged; however, neither social community is an ideal selling environment. Our solution allows you to reach customers with appropriate messages in any channel, while cross-promoting different touchpoints.
- Acquire new email subscribers directly through Twitter or Facebook
- Subscribe new contacts to Listrak automatically, triggering your welcome series
- Monitor new subscribers by subscription point and easily track ongoing engagement
Social recommendations are a powerful marketing asset, especially in the form of customer-generated product ratings and reviews. In fact, 90% of online shoppers claim that a positive review influences purchase decisions. Our solution integrates with leading reviews providers, including Bazaarvoice and Power Reviews, and allows you to easily include star ratings and customer reviews in email campaigns.
- Dynamically insert ratings and reviews into email campaigns, including triggered shopping cart recovery and winback series, to positively influence purchase decisions
- Set parameters to only include four or five star ratings
- Real-time monitoring allows you to track and report on the number of ratings and reviews, as well as the number of orders placed per review, in our dashboard
- Increase the number of product reviews by automating review requests as part of your post purchase campaigns
Social Communities Promotions
You can easily promote your social communities in our modal lightbox or pop-over campaign and through the subsequent welcome series email campaign to engage customers in your social networks and encourage additional interactions with your brand.
- Increase customer engagement cross channel
- Build a community of shoppers who interact with your brand daily
- Communicate directly with your shoppers with consistent messages customized to each channel
A great way to increase the reach of your email campaigns is to include a SWYN link in each email. That way, your recipients can easily share the email on their Facebook, Twitter or LinkedIn feeds and their friends and contacts can take advantage of the email offer, too. Also, every email should include the “Send to a Friend” link, which keeps all formatting and functionality intact when emails are forwarded, making it easy for others to interact with your messages. Our solution gives you the ability to make all of your emails easy to be shared while allowing you to track the results.
- Allow customers to easily share messages in Facebook, Twitter, LinkedIn, Google+, Pinterest and other social networks
- Track interaction in a reporting dashboard
- Ensure messages are optimized to render correctly when shared