Use consumer-generated content across multiple channels to influence purchase decisions.
- Authentic user-generated reviews are trusted sources that influence sales
- Reviews can be used online for SEO purposes to drive traffic, on social networks to increase reach and engagement, and both in-store and in email campaigns to increase sales and revenue
- Customers are more engaged with brand, prolonging the customer lifecycle and increasing lifetime value
- Sales cycles are shortened because customers don't have to search for the product review information