Online retailers expend significant resources acquiring new customers; but are negligent when it comes to increasing the value of existing customers.
E-Retailers must put targeted strategies in place to capitalize on existing customers and past purchasers who have become dormant. A post purchase strategy immediately impacts bottom line revenue by turning one-time buyers into repeat customers and re-engaging dormant customers.
Our solution automates post purchase email campaigns enabling you to reach out to keep customers interacting and transacting with your brand. Post purchase strategies can include various types of campaigns to increase engagement, prompt additional purchases, and ultimately increase the lifetime value of each customer.
Post Purchase Campaigns
- Order confirmation
- Shipment notification
- Product review requests
- Product recommendations
- Loyalty programs
- Bounce back incentives
- Product care campaigns
- New customer nurturing campaigns
- Product replenishment
- Win back campaigns
Elements of Post Purchase Solution
- Automation allows campaigns to be set up in advance and triggered for deployment in the defined time frame
- Dynamically designed campaigns using purchase history data and Customer Purchase Metrics for targeted messaging and offers
- Ability to keep your brand top of mind
- Behavioral targeting strategies to reach customers with the appropriate messaging and offers
- Post campaign analysis to determine success and ROI