Enhance the Customer Journey through
More than half of your customers read your emails on a mobile device. Are your campaigns optimized to engage on-the-go shoppers? If not, it’s time for a new mobile strategy.
Mobile marketing enhances the customer journey and interactions with your organization, allowing you to create personal messages with consistent branding cross channel. This, in turn, boosts engagement, conversions and your bottom line.
Mobile-Optimized Email Campaigns
You only have one chance to engage your shoppers, because emails that are opened on one device are rarely opened on another, and emails that don’t render properly on smartphones or tablets are typically deleted or ignored. With Listrak, you can easily turn any email campaign into a mobile-friendly, responsive design email that is optimized for performance on multiple screen sizes.
- Our email experts will help you turn any email into a responsive email – including behaviorally triggered campaigns
- Emails are dynamic – rendering properly when opened on a smartphone, tablet, laptop or desktop
- Email elements – including graphics, fonts and images - remain readable and clickable on mobile devices
- Customer engagement metrics can be tracked by device type and email client
- Campaigns can be tested by device and operating system to ensure optimal performance
- On site lightbox or pop-over windows may also be optimized for mobile devices
Customers that are engaged in SMS conversations with your brand are typically your most loyal customers. They not only trust you with their mobile numbers, but they want an even more personal, deeper level of interaction.
Listrak can help you create and manage these personal communications through our partnership with QWASI. Mobile engagement adds value in a number of ways - you can use it as an email acquisition tactic, correspond with local customers about special events, and even text an individual customer with information regarding a recent store visit. The key is to use SMS to enhance the customer’s experience, not invade on personal space.
- Our digital marketing strategists will help you implement a successful solution to engage your customers in highly personal conversations
- Strategically acquire and manage mobile numbers with text to win, polls and other engaging campaigns
- SMS messaging at POP displays may be used to acquire email addresses, rather than relying on sales associates to manually input
- Develop automated promotional and nurturing mobile campaigns to monetize messages and increase the lifetime value of your customers
- Best practices for mobile messaging – including opt-in and subscription management, deployment scheduling, types of campaigns and evolving trends
- Real-time inbound and outbound SMS capabilities include tracking at program and keyword level
- Track results including delivery, queued, bounced, unsubscribes and click-through rates - to gauge the efficacy of your campaigns