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Strategically reaching out to customers and subscribers who are inactive is crucial to your email marketing strategy. An effective re-engagement strategy helps reduce the cost and time of emailing people who are no longer interested, and revitalizes those who have become inactive with your brand for other reasons. After all, an engaged audience increases the value and return on your email marketing.
You need to do more than just identify inactive subscribers – you also need to segment based on past behaviors. Only then can you reconnect with relevant, personalized messaging such as:
And keep in mind, that the success of a re-engagement campaign is not only a sale; other interaction from previously inactive customers, like clicks and browsing, are also valuable.
Elements of a Re-Engagement Solution include:
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