Permission-Based Subscriber Acquisition Solution
Average subscriber churn rate is 30% each year; so the success of your email marketing strategy depends on good list acquisition and hygiene. Our acquisition solution is a best practice approach to capturing, managing, engaging, and retaining subscribers to ensure your lists remain healthy and engaged.
We begin by evaluating your current acquisition practices, focusing on list growth, subscriber engagement, and attrition history, to measure effectiveness. Understanding your goals, we then provide short and long term plans to organically grow your list, with actions such as:
- Sweepstakes
- Revitalizing opt-in forms
- Call-to-action placements
- Incentives and promotions
- Social tactics
- Preference centers
- Re-engagement campaigns
And we don’t stop there; we fully integrate our email platform with your site and preference center so your data is valid and up-to-date. Our Acquisition strategies help you increase subscriber value, lengthen customer lifecycles and reduce churn.
Elements of the Acquisition Solution include:
- Address acquisition spanning multiple touch-points including website, social networks,
call centers, kiosks, point of sale, and events
- Creation and execution of sweepstakes and other viral campaigns to target specific audiences for email acquisition
- Best practices for online subscription forms to increase opt-ins, and seamless integration with email preference centers
- Development of privacy policies for added assurance of your good practices
- List hygiene and data overlay to ensure deliverability and fill in missing profiling attributes
- Lifecycle management to monitor engagement, bounces, complaints, inactivity, and unsubscribes
- CAN-SPAM compliance
Download Subscriber Acquisition PDF
Download Sweepstakes Solution PDF