Buyertrak
Fact: it’s much easier and more economical to sell to a customer who has previously purchased from you than it is to acquire a new customer. Our Buyertrak solution enables you to further monetize existing customers by increasing lifetime value, enforcing brand loyalty, and decreasing cost of sale.
Using Predictive Behavioral Analytics and integrated Business Intelligence, we automate email marketing designed to proactively prompt customers to repurchase products. Analyzing product shelf-life, order history and desired cadence, we determine when to engage customers, for which products, at what frequency, then build campaigns to influence purchases. Buyertrak drives sales and greatly increases the ROI of your email marketing.
Elements of Buyertrak:
- Predictive behavioral analysis to understand order history and customer engagement to identify resell opportunities
- Behavioral targeting strategies for replenishable products including upsell and cross-sell opportunities
- Dynamically designed campaigns that include personalization, merchandising and offers
- Identify the optimal number and cadence of email messages to prompt additional sales
- Post campaign analysis to determine success and ROI
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