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Behavioral targeting reaches customers when they’re engaged with relevant messaging to boost engagement levels, build brand loyalty, prompt interaction and increase overall email marketing ROI. Behaviorally triggered or drip campaigns, such as reminders, replenishment, birthday clubs and welcome series, can be developed to deploy automatically based on subscriber and customer behaviors so your message reaches customers at the time they’re most likely to interact.
We identify the number and cadence of messages, as well as creative elements and dynamic content to create automated, triggered messages that are personalized, relevant and uniquely timed.
Elements of the Behaviorally Targeted Email Solution:
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