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Accurately measuring customer engagement is one of the most important things you can do to increase the value of your email marketing. We will evaluate your data to determine the engagement levels of your customers based on recency and frequency of purchase and interaction, then rank them on a scale from most engaged to least engaged. Our analysis goes beyond open and click metrics, taking into consideration preview pane analysis, length of time messages are open, if images are on or off, and times and dates of interaction. Understanding these results allows you to increase relevance, re-engage inactive subscribers, strengthen relationships and increase email ROI.
Elements of Engagement Assessment
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