Email Campaign Management
Batch and blast is long gone. Developing and managing valuable email marketing encompasses many facets like subscriber and campaign management, deliverability, targeted messaging, engagement tactics, testing and measurement. It’s a lot, but our professional service team is here to help.
Our email experts develop campaigns that provide relevant, personalized messages to engage customers. Beginning with data analysis and reviewing your most and least successful email campaigns, we will identify trends and areas for improvement to develop engaging email campaigns that inspire action from your customers. And we continually monitor Digital Vital Signs℠, keeping our finger on the pulse of customer activity, to ensure that your email marketing is effective.
Elements of Campaign Management
- Creative Audit evaluating past campaigns and data
- Subscriber Acquisition and Management
- Strategy, schedule, and creative planning
- Branding to ensure consistent reflection of your company
- Development of HTML and plain text messages
- Dynamic content and personalization strategies
- Optimization via vetting, A/B and Multi-variate testing, spam score, and inbox renderability
- Template, graphic and content libraries to ensure consistency
- Post-Campaign Analysis to measure performance
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