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While it’s important to keep up with industry best practices, it’s absolutely imperative to use your own data from email, web analytics, and preference centers to effectively segment and reach your audience with truly relevant messages.
Using your data, we identify what really works with your customers and build specific benchmarks. Our Campaign Analysis is an in-depth study that produces clear insights into your customers’ behavioral and purchasing habits to optimize your email marketing. We analyze open, read, click, conversion and engagement metrics so you know how campaigns are performing. We also look at your bounces, complaints and unsubscribes to make sure your list healthy. The real value is what we can do with your data.
Elements of Campaign Analysis
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