Email Deliverability Testing
Your best email has zero impact unless it reaches the inbox. Emails are undeliverable for a number of reasons: bounces, complaints, content, size, volume, frequency, infrastructure, etc., and it can be difficult to tell if you have a problem, what caused it, and how to resolve it.
Our deliverability audit identifies any problems and provides an improvement strategy to ensure your emails reach the inbox intact every time. We’ll evaluate your current deliverability and design strategies to identify issues and resolve them. Our partnerships and experience enable us to maximize inbox placement for our clients.
Elements of Deliverability Audit
- Current State Analysis of procedures and metrics, including bounce and abuse management, deployment patterns, engagement, reputation, infrastructure, and blacklist monitoring
- Recommendations to resolve identified issues including ways to safeguard your reputation and enhance deliverability
- Strategy for maintaining good sending procedures, list acquisition and engagement techniques, along with authentication, accreditation, and certification
- Ongoing Success Plan with continual updates on regulatory changes, industry trends, and ISP updates to ensure procedures remain valid
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