Episode 30 - Email is Dead. Long Live Email!
This week, Ross, Matt, and Brent welcome Jeanne Jennings, interactive marketing strategist and consultant, to our podcast series. They discuss how the "set it and forget it" mentality can do more harm than good by looking at some crazy welcome messages large retailers are sending out. They also discuss how to correctly use an email series and they respond to the Wall Street Journal's recent claim that email is dead. (It's not.) Don't miss this one!
Episode 22: The few, the proud, the brave
Ross, Matt, and Brent talk about the launch of Listrak Conductor and how it brings sophisticated, advanced technology into the mid market. Now, anyone can afford to send event triggered email messages. Listen to this podcast to learn how you can start engaging your audience at a level you never thought possible.
Episode 21: Ross's Rants and Raves
Ross, Matt, and Brent are back in the studio for an off-the-cuff discussion about current events at Listrak and in the email marketing industry. There is a lot of great info packed into this 20 minute podcast, including product launch information on Listrak Conductor, logistics about Listrak's move to a larger facility, and industry info on the Email Standards Project's Outlooks Broken - Let's Fix It. If you're not already involved in this project, listen to this podcast to learn how to take action.
Episode 18: Listrak Conductor Preview
Ross, Matt, and Brent discuss a very exciting topic this week - our event triggered messaging feature, which we're calling Listrak Conductor. This is the first triggered email program available at mid-tier pricing so you can send emails like the pros at a fraction of the cost! They also announce the details of a special contest for our podcast listeners. You don't want to miss this one!
Episode 13: Expert Email Advice
The studio is full today as Ross and Brent welcome Keri Palasz, Karen Nuss, and Brandon Brophy, three of our account managers, to the broadcast. They have been up to some pretty interesting things: they are currently researching shopping cart abandonment tactics by abandoning hundreds of online carts. It's early in the process but they have already started to notice some fascinating trends which they discuss in detail. They've also been putting this knowledge to good use and they're helping Listrak customers get incredible results through re-engagement campaigns. Hear what they have to say. Listen now.