Episode 40 – Back to the Future
Ross, Brent, and Brandon discuss Listrak's latest whitepaper "Applying Classic RFM Metrics to Increase the ROI of your Email Marketing Messages" in this episode of Email Marketing Today. RFM has been used by direct marketers forever, but email's low cost has prevented senders from measuring subscribers' recency, frequency, and monetary value until now. Now, email marketers have to engage each and every subscriber with messages that are relevant to where they are in the buying cycle - tune into this episode to learn how!
Episode 19: Sharing and Using Data
Ross and Brent welcome Listrak's Director of Integration Services, Chris Felpel, to this week's broadcast. Chris provides valuable insight into how you can use Listrak's API to automate data synchronization across your entire organization and how you can use it to import subscribers into specific steps in Listrak Conductor. And Ross makes an exciting announcement at the end so be sure to listen to the entire podcast!