Episode 37 - Recap from MarketingSherpa's Email Summit
As always, the MarketingSherpa Email Summit conference was packed full of exciting, useful information for email marketers. Brent Shroyer, Karen Nuss, and Dana Hammer-Eden provide their feedback on the sessions and on the discussions held at Listrak's advanced strategies clinic during the show. Tune in to learn about subscriber retention, social media integration, testing, shopping cart abandonment, automated triggered messages, and more!
Episode 29 - Lessons learned from WWD New Rules of Consumer Engagement
Matt Elliott attended the WWD New Rules of Consumer Engagement conference in NY last week, and he and, during this podcast, he and Brent discuss some of the trends he heard from Zappos, Estee Lauder, Overstock.com, and other large online retailers, including emotional branding, the importance of videos, reviews, and user generated content, and why social media channels should only be used to engage and relate while email should be used as your promotional channel.
Episode 17: Wisdom of the Crowd
Ross and Brent welcome Brandon Brophy back to the studio as they share their viewpoints on the worst email salutations and how to overcome the dreaded and meaningless "Dear ,". They also talk about easy ways of adding social aspects to email campaigns that help you measure subscriber engagement.
Episode 16: Rants, Raves, and Other Useful Information
Ross, Matt, and Brent are back in the studio and they have a lot to say today! This episode kicks off with Ross discussing his switch from Eudora to Outlook and why he found it necessary to unsubscribe from a number of email newsletters during the process, and why he was still receiving several of the newsletters after years of ignoring them. Next, Brent discusses lazy email habits that are not only annoying but damaging to the sender's brand as well. Don't miss this candid discussion. Listen now.
Episode 14: Exciting Profiling Features
Listrak 4.5 launched today and Listrak's experts Ross, Brent, and Brandon are in the studio discussing the new features. The six new profiling features top the list. Listrak 4.5 has three new engagement profiles - you can now automatically filter by last open, read, or click date - to help you filter your most active subscribers from your least active. It also have three new geographical profiles - country, region, and zip code - which automatically filter your subscribers by location. It's pretty exciting, so listen in to hear how you can put these profiling filters to good use! Listen now.
Episode 10: Email Summit Recap
Brandon Brophy, one of Listrak's account managers, joins Brent in the studio for a candid discussion on what they learned at MarketingSherpa's Email Summit. Brandon is a stats guy and he shares a lot of interesting data during this podcast! Listen now.
Episode 7: What we learned at the Email Evolution Conference
Matt and Brent welcome special guest Karen Nuss, one of Listrak's account managers, to the podcast series. Matt and Karen attended the Email Evolution Conference and brought back lots of exciting tips. If you weren't able to make it to Scottsdale for the show, or if you want a recap on some of the sessions you weren't able to attend, this 30 minute podcast discusses the most important take-aways from the conference. Now is the right time to be in the email marketing industry. Matt, Karen, and Brent discuss what you can do to drive prospects to your site using the email tools you already have in place. Listen now.
Episode 6: Now is the Time for Best Practices
Ross, Matt, and Brent provide insight on what you should be doing differently to survive the recession. Instead of just reacting, stop and take a close look at your processes, short term thinking can lead to long term ramifications that have an even bigger negative effect on your business. Now is the time to focus on your messages and to implement best practices so you keep your audience engaged with each email you send. To find out how, listen now.
Episode 5: Why You Need to Pay Closer Attention to Gmail
Ross proves once again that he is a master multi-tasker - even at 3:30 in the morning! In this podcast, Ross, Matt, and Brent discuss Gmail's rise in popularity, how its technology differs from other ISPs, and why email marketers need to pay attention so they reach their growing list of Gmail subscribers with emails that are delivered to the inbox intact. Listen now.
Episode 3: Listrak 4.4. Feature Updates
Ross, Brent, and Matt review Listrak's latest features, including an easier way to perform A/B split testing and a more efficient way to import segmentation data. They also discuss opening a can of worm holes, action hero shots, and Brent unveils the release data for Listrak's Event Triggered Messaging system - July '09!!! Listen now to learn more!