Episode 42 - RFM conversation with our hero Jim Novo
Ross and Brent welcome Jim Novo, author of "Drilling Down: Turning Customer Data into Profits with Spreadsheets," and RFM extraordinaire, to this episode of Email Marketing Today. They discuss how you can take action to improve your profitability through a few simple segmentations and Jim provides a quick and easy success tip at the end of the podcast that you can implement immediately for amazing results. Chances are, you're making some mistakes that are ruining your profit margins – but you can easily fix it by following Jim's advice. Tune In!
Episode 41 - 12 Topics, 60 Seconds
Ross, Brent, and Brandon hit the airwaves for an exciting episode of Email Marketing Today that you don’t want to miss. 12 topics, 60 seconds. They cover everything from Internet privacy to email optimization – all of the hot topics in our industry are discussed in this podcast. Download now.
Episode 39 - Tips on eCommerce Calls-to-Action from Herschell Gordon Lewis - Part 2
Now that your subscribers are opening your messages, how do you get them to convert? Herschell Gordon Lewis is back this week providing tips on your email calls-to-action, including fonts, images, copy, and exclusivity. You don't want to miss this one! Download now.
Episode 38 - Tips on eCommerce Subject Lines from Herschell Gordon Lewis - Part 1
Wondering how you can cut through the clutter of the inbox and make your emails stand out? Herschell Gordon Lewis, author of "Effective Email Marketing" and "Internet Marketing: Tips, Tricks, and Tactics" joins Listrak for a discussion on what works and what doesn't for eCommerce subject lines. Download our latest podcast to learn how you can structure your subject lines to maximize open rates.
Episode 36 - Selling your new ideas to your old boss
What worked in the good old days of email marketing can be outright dangerous today; but if your boss hasn't kept up with the times, it can be difficult for you to implement best practices. Brent, Matt, Dana, and Megan share their thoughts on how you can prove to your boss that it's time to upgrade your sending procedures. You'll get a bigger return on your email marketing investment, and maybe even that promotion you've been hoping for!
Episode 35 - Getting The Most Bang for your Email Marketing Buck
Ross, Brent, and Megan discuss Listrak's latest white paper "Three Steps to a Higher Return on Your Email Marketing Investment." Everyone needs to get the most out of each and every marketing campaign, and with email's enormous ROI, it just makes sense to focus on doing it right to maximize your returns.
Episode 32 - Measuring Results in 2010
Laura Patterson, author of "Marketing Metrics in Action" and recent guest on Listrak's webinar series "Best Practices for Proving Marketing's Value" joins Ross Kramer, Brent Shroyer, and Megan Ouellet on this exciting episode of Email Marketing Today. The group covers some tough topics, like what it takes to align sales and marketing, and Megan learns what the Listrak marketing team needs to do in 2010 to get an "A" from Ross! Download now.
Episode 31 - Rethinking Brands in 2010
Jonathan Salem Baskin joins Ross and Matt in this episode of Email Marketing Today to follow up on his webinar "10 for 10: Marketing Ideas for the First Post-Brand Decade." He provides valuable insight that is helpful as you plan your 2010 marketing strategies. Don't miss this episode!
Episode 28 - Bringing Sexy Back to Email Marketing
This week, Ross, Matt, and Brandon review Listrak's latest white paper "Top 20 Mistakes Made by Email Marketers and How You can Avoid Them this Holiday Season." They discuss why email is still working, what you can do to get more out of your campaigns, and Brent sings!!!
Episode 27: Back to the Future: 5 Trends in Email Marketing
Ross, Matt, and Brent discuss five current trends that every email marketer should be doing. They offer up great tips on engagement, abandonment, sharing emails on social networks, testing campaigns, and the need to bury old bad habits - specifically removing the word "blast" from your email vocabulary. If you're still blasting messages to all of your subscribers instead of segmenting your audience to send relevant messages, you're killing your list. But don't worry - help is on its way! Listen to this podcast to learn more.
Episode 26: Get your emails ready for the holidays: Insights from Chad White
Chad White, research director at Smith Harmon and author of The Retail Email Blog, joins Ross, Brent, Matt, and Brandon is the study today to discuss his latest guide "The Retail Email Guide to the Holiday Season - Email Insights and Inspiration from Christmas Past to Plan your Christmas Future." In the guide, Chad provides tactics on how to make your emails stand out in the inbox, including using video and animated gifs - and strategies on how to turn readers into buyers. The holiday season is right around the corner, don't miss this episode!
Episode 24: What the kids are doing
It's a full house in the studio today! Brandon Brophy, Listrak's deliverability analyst, joins Ross, Matt, and Brent to talk about Yahoo! And, Edwin and TJ, Ross' 16 and 17 year old cousins, give us a teenage perspective on communicating via email, text, and social networks. It's valuable insight into the teen market - don't miss it!
Episode 12: Talking about Social Media
Sandy Carter and some members of her team join Ross and Matt on this episode of Email Marketing Today. Sandy is IBM's Vice President, SOA & WebSphere Marketing, Strategy and Channels, and recent guest on Listrak's webinar series. The response to her webinar has been tremendous so we invited Sandy to join us on a podcast to answer even more questions. She addresses the best ways to implement social media into your marketing mix, what to do if you make a mistake, and what you should look for when hiring an SEO specialist. You should be following Sandy's expert advice, so don't miss this podcast! Listen now.
Episode 11: Turning a Mistake into an Opportunity
Ross, Matt, and Brent use the email blunder created by A&W Rootbeer's marketing agency to discuss the importance of maintaining visibility across every subscriber and customer touch-point. If you can't see everything your customers will, big mistakes can happen. But, every mistake is an opportunity to build stronger relationships and this podcast focuses on how you can turn lemons into lemonade. Listen now.
Episode 9: Advanced Strategy
Ross, Matt, and Brent are back in the studio. Don't miss this podcast as the dynamic trio banter, share fascinating antidotes, and entertain the audience while providing important information that will help you overcome the challenges of implementing advanced features and best practices. They also discuss the need for everyone to attend Matt's deliverability webinar as someone asked him how to purchase CAN-SPAM compliant email lists. If you aren't sure what's wrong with that question, listen to this podcast and then sign up for the deliverability webinar immediately! Listen now.
Episode 8: Practical Advice - Don't Abuse the Power of Email
You don't want to miss this episode! Peter Martin, Founder and CEO of Cactus Sky Communications, joins Ross, Brent, and Karen in Listrak's studio. Peter shares his insight into the importance of using email as a marketing tool, not a just sales tool. Your subscribers trust you enough to give you their email address - you must value that trust by emailing them useful, relevant information. If you are asking them to buy something in every email you send, they'll soon stop listening to you and the relationship will be broken. Listen now.
Episode 2: List Acquisition Part 2
In this broadcast, Ross and Brent continue the discussion surrounding good list acquisition tactics and how poor practices negatively affect your reputation and deliverability. This session focuses on best practices for welcome messages and it ends with a surprising confession from Ross. You don't want to miss it!
Episode 1: List Acquisition Part 1
In this broadcast, Ross, Matt, and Brent discuss online and offline list acquisition best practices and how your procedures directly impact the deliverability of your messages. The tips they offer are fresh and exciting, and you're sure to gain valuable insight into your list acquisition strategy and learn ways you can enhance and improve your processes.