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Deliverability Podcasts

Episode 34 - Stephanie Miller on Email Deliverability

Brent and Ross welcome Stephanie Miller from Return Path to Email Marketing Today to follow up on her webinar "Five Ways to Increase Inbox Placement and Revenue." They discuss how engagement factors into subscriber reputation and give advice on ways to ensure your emails reach your audience.

Episode 33 - Wheel of Deliverability

Brent, Ross, Brandon, and Megan discuss Listrak's latest white paper "Email Deliverability: Six Steps to Maintain a Positive Reputation in 2010" and its useful, interactive wheel of deliverability. ISPs use a number of different factors in measuring reputation, and Listrak's deliverability wheel is an easy tool for marketers to use to stay informed on the latest developments. Listen now, and be sure to let us know what you think of Brent's sound effects!

Episode 20: More on Email Deliverability

Ross, Matt and Brent are back in the studio for Listrak's 20th recording! Spinning off of Wednesday's Webinar with Mark Brownlow, Ross, Matt and Brent discuss the issues of email campaigns commonly being marked as spam with popular email accounts such as Yahoo!, Hotmail and G-mail. Know where your e-mail campaigns are being delivered to in your recipients' account by tuning in to this week's Podcast.

Episode 4: Current Events in Deliverability and Split Testing

Listeners will enjoy this off-the-cuff discussion between Ross, Matt, and Brent as they talk about the latest news from Return Path and how it directly affects the deliverability of your messages. This candid discussion leads to tips on how email marketers can increase not only the deliverability of messages, but the responses they receive by doing some simple split testing prior to deployment. This 20 minute podcast is full of insightful information that can impact the success of your email campaigns. Listen now.