Event Triggered And Transactional Messaging
Our email Platform enables you to create event triggered and transactional email campaigns that are automatically deployed to engage your audience in relevant, personalized conversations. Triggered and transactional messages might include:
- Welcome Series
- Order Confirmation
- Birthday Messages
- Reminder Campaigns
- Time to Reorder Campaigns
- Shipment Notifications
Our intuitive Platform enables you to segment, personalize and plot single or multi-path campaigns that are behaviorally based, in a whiteboard style interface, to engage your audience and customers at the exact moment they’re paying attention to your brand.
Visual Overview - Provides a quick view of the conversation flow eliminating the confusion from drop-down menus.
Expandable Conversations – Offers limitless messages in a conversation and allows you to set the priority of each message thread; so even if a new step is triggered, customers will only remain in one part of the conversation.
Intuitive Triggers - New conversations can be triggered from almost any customer touch point:
- External - website forms, shopping cart abandonment, customer service
- Messages - email activity (opens, clicks, unsubscribe, etc.), address change
- List - subscribe, profile update, and address change
- Link - specific link in email message
Multi-path Segmentation – Use profiling attributes to send different customer segments down different paths, and incorporate dynamic content for individualized messaging.
Flexible Scheduling - Set messages to deploy based on a fixed date, a defined offset of a fixed date, a set duration of time from message receipt, or an individualized profile filter.
Ready-to-use Templates – Use our pre-loaded email templates or modify our templates to create your own conversations.
Auto Save – Our Platform automatically saves the working version of your conversation without overriding the published version.
Quality Assurance Testing - Built-in flow testing allows you to view the conversation and identify any missteps prior to deployment.
Visual reporting - Reporting overlays tell you how many people have passed through or are in each step of the conversation. You can drill down to the contact level to see which subscribers are in each step, as well as view heat maps and Geo-tracking.