Email List Management
Our advanced list management features save time and increase the effectiveness of your email campaigns by automating the otherwise laborious tasks necessary to deploy campaigns.
Subscribe and Unsubscribe Management - Email list management begins with best practices for subscribing and unsubscribing contacts. Our robust subscribe and unsubscribe management system allow recipients to unsubscribe with one-click from the email or through our integrated web forms, which can be created using our forms wizard. Forms can be hosted on a client's website, intranet or web-based subscription management system.
Import / Export Wizard – Our Platform supports several methods for synchronizing data. An intuitive import / export wizard can import flat text or Excel files that contain multiple columns of data, which can then be matched to custom-defined columns within the import wizard. We also support imports through our XML API. Importing data via the API provides seamless integration with your CRM, Sales Force Automation, or external databases. All of your data can be exported with our Export Wizard or XML API.
Integrated Bounce Management – part of our Platform, our bounce management tool identifies hard bounce versus soft bounce and breaks the bounce down further into 12 different categories allowing you to get a clear understanding of your bounce activity.
We also include advanced business rules, such as setting custom thresholds for the number of times a recipient's email can bounce before being removed from the list. It also includes a feature that will reset a recipient's bounce count to zero if that person opens or reads a message, keeping list churn low by removing recipients due to content filter bounces.
List Hygiene – Is a unique feature that automatically fixes common misspellings and syntax errors within an email address. Typographical errors like alo.com, hotmall.com, and comcast.com are automatically corrected by our List Hygiene system.
Global Suppression System – Our Platform includes global suppression with features that flag unsubscribes across multiple lists to ensure all lists across an organization are accurate to keep in line with CAN-SPAM Rules.