Email Campaign Management
Our Platform provides relevant email communications using a powerful segmentation, dynamic content and personalization system. It allows you to define an unlimited number of profile data fields that enables you to segment your list, personalize your campaign and apply dynamic content rules to improve relevance and overall campaign ROI.
Powerful Segmentation Engine – An intuitive query tool, it enables you to build and save any number of segmentation rules. Its step-by-step wizard walks through the process of segmenting lists and identifying the number of recipients in each segment.
Advanced Personalization Engine – Enables you to personalize any part of the email communication, including the message header (subject, from, reply-to) and body. And, the graphical content management tools allow you to pull any data from your profile database as mail merge fields in your campaigns or templates.
Robust Dynamic Content Engine - Allows you to define content rules that will dynamically assemble messages based on the recipient's profile. Using our content library, you can create HTML or text blocks and the dynamic content engine will apply the correct content to each individual message using your defined rules.
Split Testing – provides the ability to conduct A/B split testing prior to deployment. Our testing feature allows you to assign a random segment of the list to receive test versions of the message before sending to your whole list. That way you can try different subject lines, offers, graphics, messages, etc., to see what generates the most responses and then deploy the winning version to the remainder of your list.