Plain Text Messages
Other HTML message resources available:
As an email marketer, you have two choices when formatting email marketing campaigns: HTML and plain text. Plain text messages are simple text-only messages without graphics, fonts, colors, or special formatting. The format you choose depends primarily on your message purpose and readers’ preferences.
Listrak allows you to enter your message body in both HTML and plain text. This multipart composing and sending feature should be used for several reasons:
- Some of your contacts may prefer to receive the text only version
- Spammers do not take the time to send in multipart format, so this format will be an additional indicator that your email message is being sent from a reputable sender
- More and more people are reading emails on Blackberries and other mobile devices and the HTML formatted messages do not render properly
- Plain text versions are easier and quicker to scan through, so if you have a short, direct message to communicate, plain text works well
Listrak allows you to enter both the plain text version and the HTML version of the message on the same authoring page so you only have to enter the message settings once. The messages are sent at the same time and the recipient’s email programs choose which version to deliver to the inboxes.
