Personalization / Mail Merge
Segmentation and personalization resources available:
Listrak gives you the flexibility to personalize your email campaigns in a way that is similar to the Mail Merge feature in Microsoft Office, and is just as easy to use.
The Personalization Control Panel in the Pro and Enterprise versions of Listrak allows you to insert profiling fields into your message that will be replaced with each contact’s stored data when the message is sent.
When you personalize the To Name, the Subject Line, or both with the recipient’s name, you measurably increase open rate.
Personalization of the Message field provides you with a myriad of ways to target your campaign to each client’s saved profile, such as their buying history or preferences, geographic location, age group, or company position, which will in turn increase click-through and conversion rates.
For more information, or to see a demo, contact one of our email marketing experts today.
