Demandware

To quantify the ROI of our solutions, our Demandware integration includes the ability to identify visitors who arrive at your site from an email campaign. You can then access Listrak’s conversion tracking dashboard to view charts that track the success of all your email campaigns; view your campaign reports; and compare email campaigns and split test versions to clearly identify which campaigns generate the most revenue.

With order history files from your Demandware storefont, Listrak gives you a better understanding of your customers. We can analyze order history to provide marketable data points such as subscribers, RFM score (recency, frequency, monetary value), and purchase cadence for consumable products. These insights enable you to more effectively target your campaigns and provide relevant messaging.

By synchronizing data between your Demandware storefront and Listrak, you can use information like customer name and demographic to do targeted campaigns. Synchronization also gives you the ability to incorporate dynamic content and merchandising in any email campaign using the product data obtained from your Demandware storefront.

Listrak’s Demandware Cartridge allows for new email subscribers to be added to a Listrak list from any form on a Demandware storefront.

Listrak’s powerful email platform enables you to create event triggered messages based on customer behavior and site interaction, including welcome messages, order confirmations, cart abandonment, post purchase, etc. Emails may be further segmented by profiling attributes to increase the relevancy of the message.

Every email sent through Listrak has the ability to be highly targeted based on subscribers’ profiling attributes – such as zip code, product preference, etc. And, using Listrak’s Customer Purchase Metrics, users may further segment lists based on data such as lifetime spend, first and last order dates, reorder frequency, total lifetime orders, etc.

Emails may be highly personalized and customized to exact specifications using Listrak’s dynamic content engine. That way, customers receive emails with images and content that is related to them individually – including purchased products, recommended items, etc.

In order to increase engagement and conversions, Demandware merchants may set up a series of messages per campaign for deployment through Listrak. We’ve found that customers are still purchasing in the third – and even the fifth! – shopping cart abandonment remarketing message. Adding additional messages greatly enhances revenues. We also offer an automated SecondPass feature that resends the same message to non-openers within a specified time frame.

We highly recommend split testing messages for timing, offers, design, and other aspects. Our solution allows Demandware Merchants to easily test different offers to find what works best for their audience in order to keep margins high.