2. Scalability and Stability
Most in-house systems aren’t designed to sustain the significant delivery load required by large-scale, repetitive customer communication mailings. Many companies struggle to execute email campaigns using under-powered servers with inadequate bandwidth. Beyond that, many networks crash altogether when an email campaign is deployed. Marketers are realizing the devastating risks posed by large-scale email campaigns, as entire corporate email domains can be blocked erroneously due to in-house marketing programs, halting crucial customer, contractor and vendor communications. You can’t afford the risk.
But when companies send marketing email campaigns through the Listrak network, they reduce internal server resources and bandwidth demands. Mailings are supported by Listrak’s robust load-balanced servers, capable of managing hundreds of thousands of emails every hour.
That’s why Listrak has become a scalable outsourced partner for major enterprises serious about email marketing stability. You get the stability you need, avoiding the hiking cost of IT personnel, industry training and education, plus software or hardware upgrades.
