7. Improved List Management
When marketers control their list, they’re better able to segment and distribute highly targeted, relevant mailings to customers and prospects. This in turn improves response rates and, ultimately, profitability.
Email segmentation is one of the most important requirements for campaign success. According to research compiled for MarketingSherpa, October 2005, 13.86 percent of email marketing recipients opened segmented email with a 6.68 percent click rate, while just 4.14 percent opened non-segmented email marketing offers with an even smaller .48 percent click rate. The easier the segmentation, the greater profit potential and ROI marketers realize with each campaign.
While in-house email marketers rely heavily on their IT department for list queries and segmentation, Listrak gives you immediate list management access. Our intuitive, web-based application and easy-to-use graphical user interface mean you can instantly and independently pull relevant lists based on preferential data, for instance all subscribers that bought Widget A in the past month. Marketers can slice or dice their list in virtually unlimited ways. Listrak eliminates the bottlenecks and middlemen, so marketing and email campaign management is a fully self-sufficient task.
